Content is King
Copyright 2005 Cherry Communications/Be Heard Solutions
You had listened to all of the experts who told you that you needed your domain name to be as easy to remember as possible. You had also set the pages up so that your site is easy to...
How to Get Your Web Site Content Syndicated
[Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they can do the same for their own sites. But before...
How to Stay Focused on Your Home B.usiness Goals
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IS YOUR SHOPPING CART COSTING YOU MONEY?
They was a time when doing business on the internet simply meant hanging out your electronic shingle and raking in the profits. Then it became necessary to build your online credibility through reciprical linking and membership in organizations like...
Thanks to a unique algorithm that produces most relevant results to any given query, Google has become, indisputably, the best search engine on the Internet. On the last count, Google has indexed over 4 billion pages and tackles around 200...
Ten Ways to Foil Credit Card Fraudsters
In the last twelve months, credit card fraud against online companies has exploded as more and more thieves figure out how easy it is. To make matters worse, online and phone orders are not automatically insured against fraud - you are 100% liable for all your losses.
So here are some easy ways to protect your e-business from credit card fraudsters:
1. Reject orders sent from free web-based email accounts like Yahoo or Hotmail. Antifraud.com says nearly all fraudulent orders come from free accounts.
2. Most real businesses have e-mail addresses that include their website's domain name. Go to their site and see if it looks legit.
3. If the billing address is different from the shipping address, this should raise a red flag, especially if they are in different states or countries.
4. Another high-risk transaction is two or more orders from the same credit card.
5. When in doubt, phone the number listed on the order.
6. US banks have an
Address Verification System (AVS) that merchants can use to ensure the billing address the purchaser has given matches the one in the AVS system.
7. If you use an online order processor, make sure it has thorough fraud prevention measures.
8. Put a message on your site warning crooks you have anti- fraud protection in place.
9. Create a blacklist of bad credit card numbers so you won't get ripped off twice by the same thief.
10. If you want an extra sense of security, insurance coverage is now available against this type of fraud. One reputable site that offers it is http://www.iib.com.au/
About the Author
Suspect your e-content is not working hard enough for you? Heather Reimer writes action-inspiring web content, sales letters, news releases and articles, all at lower rates than the competition. Editing/proofreading also available. Get a FREE content analysis report on your site when you request an estimate. mailto:email@example.com