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Informative Articles

Creating Webmasters
Most webmasters know that to get paid by the sites you advertise, you need to find a way to get traffic to your site. This is because a small percentage of people that visit your site will look at your ads, and an even smaller percentage will...

Explode Your Traffic and Sales!
Jupiter Communications, http://www.jup.com/home.jsp, estimates that by the year 2002, 25% of all Internet sales will be generated by affiliate programs! That's roughly works out to be over $10 Billion dollars! Why is that important to you? ...

Get Your Own Domain Name Or Die Online
Would you buy from someone with an "@yahoo.com" e-mail address? I wouldn't. And the clients I've had the most trouble with use yahoo addresses or other free addresses. I understand that you don't want your regular e-mail address in ads...

How To Really Profit from Domain Names
Have you heard about domain names that sold for over a million dollars? Inspired by this, you imagine registering a great domain name, hanging onto it for a while, and then selling it off to become the next multi-millionaire. It could happen, but...

King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does...And that's where I come in. I'm here to unveil the secret tricks of the trade that may be...

 
Google
Ten Reasons Why People Don't Buy From You

Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell.



1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.


2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.


3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.


4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.


5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.


6. You don't make your


web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.


7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.


8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.


9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.


10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends. Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine, introducing their new affiliate program...due out April, 2005. http://www.zabangaffiliate.com/