3 Reasons Your Website Might Fail To Attract Enough Customers
Virtually all website owners concentrate their efforts and energy into getting more visitors. With business owners this effort is spent on getting more and more new customers. What many people forget - with both their website and their business -...
5 Ways to Drive Traffic Away from Your eBay Auction
Copyright 2005 Auction Resource Network
eBay is a one-stop solution to any one who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes...
Avoid Search Engine Blacklisting
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be...
How to Choose a Good Domain Name?
In the E-World your domain name is your first assessment of what your site is about. It's not just your site name but it is the first criterion of your success on the Internet and when it comes to a point of success you must hold it tight....
What 97% Marketers Don't Know About Cheap Reseller Rights
I'm sharing one of my bad experiences with you, which I think will be useful for many people. While I made some mistakes, it sure made me learn a lot, which can be the foundation for success. "Learn from your mistakes", as your high school teacher...
Reciprocal Linking in a Nutshell
As you probably know, one of the main differences between Web media and traditional print media such as books, magazines, etc., is the ability to jump to topics of interest through hyperlinks in the documents you read. From a marketing standpoint, this can create very targeted traffic.
For example, a visitor to a medical reference site who is reading an article related to diabetes management would very likely click on a link to another site specializing in blood glucose monitoring systems. It would be in the best interest of the site providing the blood glucose monitoring systems to try to solicit a link from the reference site. Vice versa, by providing a link to the reference site, the site offering the blood glucose monitoring systems would provide a valuable reference source to its customers. Similar benefits could be imagined from the perspective of the medical reference site as well. A common linking arrangement would be for both sites to provide links to each other. This is known as reciprocal linking, and it can be the
source of very targeted, well-qualified traffic to your Web site.
The key to successful reciprocal linking is based on two things: finding the right sites to solicit links from and the positioning of the link within each site. You must first find sites that are somehow related to the product or service you are offering, and contact the owner or Webmaster of those sites to arrange a link trade. (Posting their link first is a sign of good faith on your part.) In positioning the link, make sure that it is located in an accessible part of your site - but not too accessible; You don't want your traffic being diverted by the red, bold-faced, "Click Here for My Friend's Amazing Site" link on your home page. Likewise, make sure that the link you receive from the other site is in a decent location.
About the Author
Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.