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Informative Articles

Don't Forget B.O.B.!
So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is...

"How To Effectively Use An Autoresponder"
"How To Effectively Use An Autoresponder" Written By Jeff Schuman 2004 http://www.Team-Schuman.com First of all let's define what an autoresponder is and what is does. An autoresponder is a feature that allows you to generate automatic...

Instant Traffic Using Expired Domains
Every day thousands of domains 'expire' and are put back into the pool of available domains that anyone can register. They can be very valuable if you are looking for a quality domain for your online business, or if you want to re-sell them for...

Making e-Business Your Business
If you don't use the Internet in your business today, even the word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few tips that can help in building and promoting your e-business. ...

The Quickest Way To Have A Product To Sell On The Internet
The Quickest Way To Have A Product To Sell On The Internet One of the best ways to make money on the Internet is by having your own product that you can sell to a well-defined Target Market hungry for it. However, creating a product from...

 
Google
Reciprocal Linking in a Nutshell

As you probably know, one of the main differences between Web media and traditional print media such as books, magazines, etc., is the ability to jump to topics of interest through hyperlinks in the documents you read. From a marketing standpoint, this can create very targeted traffic.

For example, a visitor to a medical reference site who is reading an article related to diabetes management would very likely click on a link to another site specializing in blood glucose monitoring systems. It would be in the best interest of the site providing the blood glucose monitoring systems to try to solicit a link from the reference site. Vice versa, by providing a link to the reference site, the site offering the blood glucose monitoring systems would provide a valuable reference source to its customers. Similar benefits could be imagined from the perspective of the medical reference site as well. A common linking arrangement would be for both sites to provide links to each other. This is known as reciprocal linking, and it can be the


source of very targeted, well-qualified traffic to your Web site.

The key to successful reciprocal linking is based on two things: finding the right sites to solicit links from and the positioning of the link within each site. You must first find sites that are somehow related to the product or service you are offering, and contact the owner or Webmaster of those sites to arrange a link trade. (Posting their link first is a sign of good faith on your part.) In positioning the link, make sure that it is located in an accessible part of your site - but not too accessible; You don't want your traffic being diverted by the red, bold-faced, "Click Here for My Friend's Amazing Site" link on your home page. Likewise, make sure that the link you receive from the other site is in a decent location.

About the Author

Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.