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Informative Articles

A Beginner's Checklist to Promoting an Online Business (Part 2)
This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at http://onlinebusinessbasics.com/articles/checklist1.html . As much as we all love free stuff, an Internet business is still a...

Choosing Your Domain Name Internet Marketing
This is actually an important key to your business and sometimes its success. I will explain why through-out this article. Firstly when choosing a domain name you can use letters, numbers or hyphens however you can't use hyphens at...

Creating Your Own Product: Testing The Market And Finishing Your Product
Copyright 2005 Ronald Gibson Now that you know what you want to write about, the next step in the process is to gauge the amount of interest there is in your upcoming product. You can also do a quick search on The Dowser (download the free...

Software Marketing Creativity
Marketing is about creativity. Outside of posting shareware on download sites there are numerous promotional opportunities available to independent software developers. The first thing that I'll mention is developers need to take full advantage...

Ten Reasons Why People Don't Buy From You
Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies...which will have a GREAT effect on everything you sell. 1. You don't make people feel safe when they order. Remind people...

 
Google
Reciprocal Linking in a Nutshell

As you probably know, one of the main differences between Web media and traditional print media such as books, magazines, etc., is the ability to jump to topics of interest through hyperlinks in the documents you read. From a marketing standpoint, this can create very targeted traffic.

For example, a visitor to a medical reference site who is reading an article related to diabetes management would very likely click on a link to another site specializing in blood glucose monitoring systems. It would be in the best interest of the site providing the blood glucose monitoring systems to try to solicit a link from the reference site. Vice versa, by providing a link to the reference site, the site offering the blood glucose monitoring systems would provide a valuable reference source to its customers. Similar benefits could be imagined from the perspective of the medical reference site as well. A common linking arrangement would be for both sites to provide links to each other. This is known as reciprocal linking, and it can be the


source of very targeted, well-qualified traffic to your Web site.

The key to successful reciprocal linking is based on two things: finding the right sites to solicit links from and the positioning of the link within each site. You must first find sites that are somehow related to the product or service you are offering, and contact the owner or Webmaster of those sites to arrange a link trade. (Posting their link first is a sign of good faith on your part.) In positioning the link, make sure that it is located in an accessible part of your site - but not too accessible; You don't want your traffic being diverted by the red, bold-faced, "Click Here for My Friend's Amazing Site" link on your home page. Likewise, make sure that the link you receive from the other site is in a decent location.

About the Author

Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses.