12 Steps to Creating a Business Online
===================================== (c) Jim Edwards - All Rights reserved http://www.thenetreporter.com ===================================== "E-commerce" A word pervading our society, making headlines around the world, and causing the stock...
Directories and Traffic
Directories and Traffic By Clare Lawrence Submissions to directories can be an effective method to boost your websites ranking. Google the leading search engine places significant importance to text links that contain key words (also known as...
Google and Your Domain Name
Most everyone agrees that with Google content is king and
natural anchor text links is second to the throne followed by the Meta
Description Tag along with several other factors. But most everyone often
overlooks one of those several other...
Marketing Articles: Promoting Your Site Twice!
I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once! So how do you Market Your Site twice? Simple... Most of us...
Setting your Online Business Up for Success!
"Six Essentials you MUST have in place for your online business" There is a common misconception that an "online business" requires no investment...that you can make money online without spending any. When we hear this from people who are...
1-800-Get-Rich Can Toll Free 800 Number Domains Pay Off?
The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows the actual numbers, 1-800-438-7424 for the marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is the mnemonic device of letters representing those numbers on the telephone keypad. It makes you wonder, did the casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?
Doing a Google search for 1-800-GET-RICH returns several spoof articles using the toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents the ultimate get rich quick scheme.
But on the web there's a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy the domain name www.1800getrich.com and assign that marketing department toll free 800 vanity number to the Casino.
The domain name is for sale as of this writing if you visit that web address. You can be certain that the current domain owner knows that the toll free vanity telephone number is owned by Resorts International Hotels www.resortsac.com which matches the domain www.1800getrich.com. It has to be enticing to think a large corporation may want his domain.
The casino owns the toll free number but isn't using the mnemonic for it. Makes you wonder about the history of the domain name, since WHOIS records show it was reserved only this past May of 2004, AND the history of the vanity number since it is going unused, at least on the web site. Hmmmm...
There are vanity phone number resellers online that actually specialize in providing 800 numbers with matching domain name for those seeking the consistent branding for their business. Clearly this is simply a marketing ploy by savvy 800 number vendors, as those domains may be full of hyphens and may cost more than they should due to the perception of value-added.
An interesting aspect to toll free numbers as domain names is that of 1-800 copyright and trademarks. Take for example, the well known flower retailer 1-800-FLOWERS.com where they use both the domain name and the toll free number. Both are copy- righted and trademarked names and essential to the business.
Legal precedent allows trademark
owners to confiscate domains from "cybersquatters" who buy domain names containing trade- marked or copyrighted words and phrases hoping to sell that domain back to the trademark holder. But it is less clear an issue when it comes to descriptive toll free and vanity phone numbers. How about 1-800-PINDROP.com - which you would think would be registered to Sprint Communications? Curiously, as of October of 2004, this domain was available. What do they use? www.pindrop.com (without the 800) goes to Sprint.com.
It appears there are wide inconsistencies in using toll free 800 phone numbers as domain names but they can be memorable, which is one measure of a good domain name. They also aren't limiting as to word length. I've always felt it's a bit odd to type in 1800keywordphrase.com as a domain name, but only because there is no hyphen in it. 1800 looks like eighteen hundred and is just as strange as typing 247 for domains as a suggestion they are always open, more often seen as 24/7, but domain names can't have that slash mark in them.
As a matter of fact, I've always disliked numbers of any kind in domain names - especially those using numbers in place of the words "to" (up2me.com)& "for" (good4you.com) But, as owner of http://website101.com I'm at odds with the dislike for numbers in domain names. Still, it works better than 1800website.com or 1-800-website.com, both owned by Verio Web Hosting and both purchased in August of 1996, but neither have web sites configured at those addresses. They must not have been a worthwhile domains, yet they keep them.
If it offers you another option for a memorable web address, 800 number domains may be worth considering.